The Athlete’s Foot Camberwell
With more than 130 locally-owned and operated stores across Australia as well as New Zealand, they are the EXPERTS in fitness and one of the biggest specialty retail stores for lifestyle and athletic footwear with more than 50 brands like Nike, adidas, Brooks, Asics, Mizuno, Hoka One One, Saucony, Clarks, Merrell, New Balance and Skechers.
The Athlete’s Fee also sells its own line of branded accessories, including caps, socks backpacks, shoe bags, backpacks as well as drink bottles and other shoe care products.
In the year 2019, The Athlete’s Foot launched MyFit 3D in Australia & New Zealand, a revolutionary NEW fitting experience that blends the expertise of a shoe and understanding of biodynamics and cutting-edge technology to ensure the most perfect fitting.
Their Story
The Athlete’s foot (TAF) started business operations Australia under the license of an American master franchisor. In the course of time, The Athlete’s Foot had less and less in common to the master franchise in addition, The Australian business model changed from the model in The Athlete’s Foot stores in other countries.
2002
The company has a committed skilled and knowledgeable management team that is led by Michael Cooper, who has been the Managing Director since 2002, and was with the business since 1988. The six top managers in the company have an average of more than 80 years within the company and are just as committed to the company now as they’ve ever been.
2004-2006
The athlete’s Foot is acquired from ASX the listed firm RCG Corporation Limited (“RCG”). In the latter half of 2005, RCG went through a board overhaul and, as of the company now has several footwear companies, of the which The Athlete’s Foot is the biggest.
2008
TAF launches the first of their new concept stores with a bigger format. The new format store layout includes expanded product lines in children fashion, comfort, lifestyle, and work/duty shoes.
Like all the other existing Athlete’s Feet categories, the primary focus is on reliable established footwear brands that have proven themselves by function and fit. The new model has proven to be a hugely successful and now there are more than 60 stores that are large format. This model has become the standard to the majority of The Athlete’s Foot stores, with the goal of converting every store to the bigger format in time.
2009
The Athlete’s foot bought a 249-year trademark licence to Australia in addition to New Zealand, effectively severing relations with the licensor.
2012
TAF introduces their online store that includes a virtual shoe searcher. Today, their revamped online store has sites for every store, CLICK AND COLECT (web to retailer) and a continuous emphasis on social interaction with their ambassadors as well as local team members at their stores.
2013
TAF unveils their latest and largest concept store at Warringah Mall, NSW. It features a store in store concept, a new layout, and the introduction of an expanded assortment of merchandise for customers.
2014
FITZI(R) The world’s largest fit technology solution, is now available at all locations for replacement of the 10- years outdated FITPRINT(R) fit system. FITZI(R) has been two years in development, and boasts over 4,000 sensors, allows TAF technicians analyze gait, pressure the foot’s type, and foot shape.
In the same moment it is also the time that the FIT GUARANTEEE is announced and promises customers the opportunity to return their shoes for a 30-day period any shoes, whether new or used as well as reaffirming their confidence in the fitting skills of the team by continuing their training and the latest FITZI(R) technology available in stores.
2015
A stock on the ASX RCG Corporation, owner of The Athlete’s Foot Australia, buys Accent Group. Accent Group is home to major footwear brands across the globe, like Vans, Skechers, and Dr. Martens.
2017
The Athlete’s Foot launches its first commercial campaign for its brand for more than five years, to promote the major rebranding. The campaign unveils the brand’s updated “Performance” store look, brand logo, and the rebranded the fitting services MyFit (formerly FITZI).
RCG Corporation renames the company to Accent Group Limited.
2018
The Athlete’s Foot was made an official partnership with parkrun Australia. Parkrun, which is run by volunteers, Australia organizes weekly, timed 5km races in parks across Australia.
The Athlete’s Foot has become the official sponsor of Netfit Netball. They are committed to fitness and wellness and helping individuals from all ages and abilities in achieving their fitness goals. This aligns perfectly with NETFIT Netball’s mission of promoting healthy living and the feeling of community that netball can bring.
2019
The Athlete’s Foot extends its partnership with parkrun Australia for another three years. It also announces its collaboration in parkrun New Zealand.
The Athlete’s Foot opens its new flagship store in Melbourne Central, VIC (AUS). The store is equipped with interactive digital screens as well as the “H20 to GO” Water refill station and the most well-curated selection of footwear.
THE FUTURE OF FIT IS HERE! The Athlete’s foot introduces MyFit 3D within Australia and New Zealand – a revolutionary NEW fitting experience that blends their expertise in shoes and understanding of biodynamics, augmented by cutting-edge technology to provide the PERFECT fit.
TODAY
With over 130 locally owned and operated stores across Australia as well as New Zealand, they are the EXPERTS in fitness and one of the largest specialist retailers of lifestyle and sports footwear with more than 50 brands, including Nike, adidas, Brooks, Asics, Mizuno, Hoka One One, Saucony, Clarks, Merrell, New Balance and Skechers.
The Athlete’s foot also offers its own brand of accessories, including caps, socks backpacks, shoes bags, backpacks as well as drink bottles and products for shoe care.
If you are looking to visit The Athlete’s Foot Camberwell, you can visit Towing Melbourne Wide as well because we are located in the same area. Check below maps to find directions.
Melbourne’s Best Towing Experts – Local, Cheap, 24 Hr Towing Service
Go to : Baskin-Robbins
Towing Melbourne Wide
4/10 Auburn Grove
Hawthorn East VIC 3123
(03) 9956 1908
info@towing-melbournewide.com.au